Hey loves,
Can I tell you a truth I’ve just recently had the courage to say out loud?
For a long time, I thought I was building a boutique — just designing pretty things: bows, earrings, bags, pajama sets. Cute, delicate, feminine.
I hoped women would feel beautiful in them. But somewhere along the way, I realized something deeper was happening. I wasn’t just creating products… I was trying to create feelings. What I was actually doing — even when I didn’t fully realize it —was trying to help women feel seen.
Beautiful, Creative, Whole.
🌸 It Was Never Just About Products
Every bow I designed… every floral print, every detail, it all came from a deep place inside me that was reaching out to another woman, hoping she'd feel a spark of herself again. Because I know what it’s like to lose that spark.
To become a mom… or grow older… or just feel like your softness doesn’t belong in this loud, rushed world. So when I finally published my postpartum coloring book, Bloom & Breathe, everything finally clicked.
This wasn’t an "extra" product — it was the first time I was fully honest about what I was here to do.
🤍Why I’m Rebranding
This rebrand isn’t about erasing what I’ve done — it’s about honoring the truth that’s always been underneath it all. I’m shifting away from selling just physical things. Instead, I’m building a space for women in every stage of life —
from girlhood to motherhood and everything in between,to come back to themselves.
To breathe.
To create.
To feel again.
To feel enough.
I want to offer you something deeper — something that helps you reconnect with the parts of yourself you may have forgotten.
This rebrand isn’t the end of what was.It’s the beginning of what this always wanted to be.
🕊 From My Heart to Yours
This isn’t about starting over.
It’s about becoming.
Just like you are. Just like I am.
If you’ve ever felt like you were too much or not enough…
If you’ve ever felt invisible in your softness…
If you’ve ever longed for beauty that heals, not hides —
you’re in the right place.
Thank you for being here with me.
We’re just getting started.
With love,
Gia 🤍